Find the original archive of the video here: Lead Generation on the Web for Small Business | Web and Beyond.
Sales is a tough area of marketing for any Small Business. It’s the lifeblood of our businesses, but it’s typically not our area of specialty. We are service professionals and retailers, typically not sales professionals, that have gone into business. And, with the advent of the Web, sourcing leads from your website can be the primary generator of sales for a local business, but it can also be difficult to understand how. In this Webinar, we went through the process of understanding how to convert website traffic to sales and generate leads to your business.
What we discussed in this Webinar:
• why you want to create a marketing strategy for your website to increase sales to your business (even if you don’t sell anything online!),
• how to convert website traffic to sales, and
• tools and techniques for capturing leads for your business.
These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web, Managed WordPress, email, domain registration and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Email email@example.com for full details and to get started!