In this episode (3) of “Switched on IT,” the PowerTV Australia show that I co-host with Doug Endersbee of OZ Hosting, we cover some of the high-level areas that you need to understand about Search Engine Optimization for Small Business.
While the first phase of Google review traffic success is getting them, taking your Google review strategy to the next level is most certainly responding to Google reviews. Setting and managing buyers’ expectations is tough when you control little abou…
Google commands nearly 80% of Web and 90% of mobile search traffic on the planet. With global search leaders such as Yahoo, Bing (Microsoft), and Baidu (in China) still commanding between 5 and 15 percent each, they are forces not
I’m likely preaching to the choir if you’ve ever heard me talk about email marketing. But, it’s worth stating again and again for every Small Business owner to hear this message loud and clear: if you have a Gmail, Yahoo,
If you want a pleasant Sunday morning read, check out this list of data breaches of major companies, organizations and government agencies. These are entities with IT departments, security professionals monitoring their networks, cybersecurity policies, and a budget to support
In the past few months, Google has been busy! Google added some fancy charting features to Google Sheets, Android Pay partnered with PayPal, Google NoCaptcha reCaptcha arrived, Backup and Sync from Google became available, and easy HIPAA compliance showed up
In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased…
As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes
Most people don’t realize the importance of vital resources until it’s missing suddenly from their lives. Case in point: you likely don’t contemplate the air you breathe at any given moment, unless you’re deprived of it. Not to be too
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Periodically, I will be writing a What’s New at Google post here to update you about new updates to the Google ecosystem that affects you as a Small Business owner. These can be warnings as well as the many frequent enhancements